Best Time To Post On Instagram | Effective Tips & Guide

Best Time To Post On Instagram | Effective Tips & Guide

Best time to post on Instagram: Recent social media statistics show how very engaging Instagram is. Knowing it already, you want to make the most of it.

Nowadays, reality affects you in a somewhat different way, am I correct? Even if you devote a lot of time and attention to writing and publishing high-quality blogs, nobody is reading what you have to say.

Due to their failure to choose the optimum time to publish on Instagram, other marketers suffer the same fate.

It is one of the key causes of inconsistent engagement rates. According to basic logic, your post should go live when your audience is most likely to be using Instagram in order to encourage engagement.

What Time Of Day Should You Post On Instagram?

Both a simple answer and a lengthy response exist for this. The quickest response is that 6 am to 11 am is the greatest time to publish on Instagram (PST).

Why would anybody bother with the latter when the quick response is so accurate at this point?

It’s because every company has a unique optimal posting period that depends on the industry it operates in and where its target market is located.

It’s difficult to predict if your company would benefit from the typical optimal time to post for a variety of firms, based on data from various companies in various regions of the globe.

You must thus choose your company’s own ideal time period. This article will help you choose when to publish on Instagram for your company in order to get the most engagement.

However, before we do that, let’s find out why it is crucial to understand when to publish.

Why Is Posting On Instagram At The Appropriate Time Important?

Instagram’s algorithm is continuously evolving, so timely posting is necessary for posts to rank on a user’s feed and makes room for innovative features. However, the fundamental ranking mostly relies on these three elements:

  • Interest

Posts with information like what you previously indicated you were interested in will be shown at the top of your feeds.

  • Recency

The most recent entries will take precedence and appear higher in the feeds than ones that are many days or weeks older.

  • Relationship

In Instagram, posts and profiles that you engaged with regularly in the past appear higher on your feed.

The importance of posting at the proper moment is highlighted by the fact that recency plays a significant role in a post’s rating on Instagram.

Within the first hour of publishing, the engagement rate rises if more active users view the content. 

The Instagram algorithm will select how many additional feeds you may appear in to increase engagement long after publishing based on this.

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What Does This Entail For you, Then?

In order to get the greatest results, you must deliberately choose the optimum time to publish on Instagram in order to receive the most likes, comments, shares, and saves.

However, there’s still more!

During busy periods, post more often on the platform to take advantage of the recency effect. Your brand is more likely to be shown in feeds.

In light of this, let’s get to the matter at hand and discover the ideal time to publish on Instagram in order to support your Instagram marketing objectives.

How To Determine The Best Instagram Posting Time For Your Business?

Finding the ideal posting window to increase interaction on your Instagram brand page may be done in one of two ways:

1. Using Instagram Analytics 

The three factors that affect when you should post on Instagram are your audience, the day of the week, and your time zone.

Thankfully, SocialPilot’s Instagram analytics function makes it easy to track everything in a single dashboard. Watch to discover how.

You may choose the precise time frame for which you want to see the insights in the analytics section by using the “Time Range” filter. 

The analytics report for your Instagram business accounts for the last three months is available for viewing, downloading, and emailing.

Additionally, there is a heat map that will show you the specific optimum time to post on Instagram based on the average number of followers active throughout each hour and day of the week within the selected time period.

You can get all the details regarding the ideal hours and days to increase Instagram interaction for your company from this heat map image.

You may also see your followers’ locations, genders, ages, and other pertinent follower information.

You can keep track of your reach, engagements, likes, and video plays with the use of Reels statistics. 

All of this information may be used to manage the development of your Instagram account and determine the best times and types of material to share with your followers.

If you want to compare and choose the finest Instagram analytics tool to track your campaigns there and determine the ideal times to publish, here is a list of some of them.

2. Utilizing Insights In Creator Studio OR The Instagram Application

Finding the best time to publish on Instagram may be done using the platform’s inbuilt analytics. Two methods may be used to check these.

1. Instagram For Mobile

Utilizing the Instagram mobile app is the first option. It is a handy tool that enables you to discover important details about your followers, like their location, gender, age, and peak Instagram activity times.

Having an Instagram business account or a profile for a creator on the platform is required to view insights. Access to the “Instagram Creator Studio” is another bonus of having a creator’s profile.

2. Instagram Designer Studio

And the second route is as follows. Similar to Instagram Information, Instagram Creators Studio offers you access to a variety of audience insights so you can choose when to publish on Instagram.

The fact that Instagram native insights only provide you with information on the followers’ online behavior for the last seven days is a drawback.

What Are The Typical Ideal Instagram Posting Times?

We have discovered that testing and gathering your own data is preferable to adhere to a predetermined template of ideal hours.

The broad timeframes, on the other hand, might be a wonderful place to start if you are new to Instagram marketing before you set out to find your own optimum time to post. 

These set hours have a decent possibility of boosting your brand’s Instagram presence.

This is why:

The information below, compiled from well-known social media marketing firms, makes recommendations for when businesses should post on Instagram.

  • Later denotes the window of time between 9 am to 11 pm (EST).
  • The greatest day to post on Instagram, according to Hubspot, is Thursday between the hours of 2 and 3 PM (CDT).
  • The recommended timeslots, according to Sprout Social, are Wednesday at 11 a.m. and Friday from 10 a.m. to 11 a.m.
  • Monday, Tuesday, and Friday at 11 am and Tuesday at 2 pm are preferred times for Search engine Journal.

When Is The Best Time Of The Week To Post Something To Instagram?

Do you ever ponder if it is doable to choose the ideal Instagram posting day? Basically, we can conclude from the data gathered by several businesses that it is always safe to publish on weekdays during the following:

Prior to and after work hours (6 am–9 am, and 5 pm–6 pm): That’s hardly unexpected, I suppose. 

People often check their Instagram feed when they are driving to work in the morning or as they are leaving for the day and heading home.

Posting at lunchtime (12 pm–2 pm) is also a good idea since people are likely to check their Instagram accounts when they have free time.

Maintaining weekend posting is recommended by another average conclusion on the optimum time to post on Instagram:

Weekends are the least favored days to post anything on Instagram. Most of your audience is often absent because they are preoccupied with personal matters. However, you have till 2:00 PM to post.

Do you often ask yourself, “When is now the greatest moment to post? In order for you to try them out, here is a more thorough breakdown of the average best times (in PST) to post for each day of the week:

  1. 9:00 a.m. to 10:00 a.m.
  1. Tuesday from nine to ten

5:00 a.m., 11:00 a.m., and 3:30 p.m.

  1. On Thursday, 12 and 5 o’clock
  1. Friday from 9 to 10 and 5 to 6 p.m.
  1. Saturday: 8 a.m. to 12 p.m.
  1. Sunday:10 a.m. to 2 p.m.

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When Should I Post My Instagram Videos And Stories?

Instagram’s newest trend is reeled. Everyone is using it. According to recent Instagram data, 58% of marketers want to use reels in 2023.

If you’ve been using Instagram Reels, you already know that it offers astounding exposure and reach. 

On the other side, Reels now need to publish at optimal times because of their increased popularity.

The location, industry, and audience characteristics also influence the optimal time to publish clips on Instagram. 

However, by applying the aforementioned average best timings, you may jump-start the time optimization of reels.

  • Monday

3 am, 7 pm, and 7 pm 

  • Tuesday

twelve, one, and six.

3:30 a.m., 6:00 a.m., and 9:00 p.m.

  • Thursday

6 a.m. and 4 p.m.

  • Saturday

2 am, 11 am, and 1 pm

  • Sunday

9 a.m., 4 p.m., and 5 p.m.

  • Sunday

five, eight, and one

And last but not least, Stories! There is no particular optimal time to publish an Instagram story if you are considering doing so without an agenda. 

However, there is a favored time frame if you are a company and want your followers to view your story and visit your Instagram business page.

The optimal time to publish an Instagram Story is between 11 am and 2 pm on weekdays during lunch breaks, generating two to three times as much interaction as regular Instagram posts.

How To Use Instagram’s Best Times To Post Effectively?

After employing the techniques described above, you will eventually realize that there isn’t a single ideal day or hour to post on Instagram.

In any case, you wouldn’t want the world to have a single greatest Instagram posting period.

However, publishing continuously while managing many social media accounts may become tiring for a social media manager or marketing company.

You may choose to manually publish on numerous time slots or give up on many time slots and choose the ideal hour of the day. 

Best Time To Post On Instagram

If you choose the latter, you will squander a tremendous amount of time, while choosing the former will cost you other, better engagement periods.

This is where a social media content planner comes in handy!

For instance, SocialPilot allows you to plan and schedule Instagram posts up to six months in advance.

So you may easily publish at various times with our automated publishing tool. Your generated posts will be published on Instagram as soon as you choose various time slots in its content planner for each day of the month.

To find your sweet spot, experiment with publishing various content kinds at various times. Set aside several reels and tales each day to create an aggravating reach.


Nothing is more aggravating than your beautifully made Instagram photos not receiving any reach.

However, you are aware of how to prevent it now. To determine the optimum time to publish on Instagram, use the techniques and window of time mentioned above. 

The results will take time to appear, but with constant work, the numbers won’t start to soar right away.

You will be able to interact with your audience more effectively and attract potential customers more quickly.

But keep in mind that the optimum posting time will just get you into your audience’s newsfeed; from there, your content will determine whether or not you succeed.

Even posting at the ideal moment on Instagram won’t bring in the required number of likes or comments if your material fails to generate any interest.

Use a social media tool if you’re a social media marketer managing many Instagram profiles for your customers.

For instance, SocialPIlot enables you to plan out many posts and story reminders far in advance, saving you the stress of having to manually publish at the appropriate moment.

  • February 12, 2023